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News, How-tos, and assorted Views on Accordance Bible Software.

Wednesday, November 21, 2007  

Wide Open at SBL

Sorry for the lack of blogging lately. I've been in sunny southern California for nearly two weeks, conducting a series of training seminars and exhibiting Accordance at the annual meetings of the Evangelical Theological Society (ETS) and the Society of Biblical Literature (SBL).

I've written about ETS/SBL in the past, and talked about the energy and excitement which always surrounds the Accordance booth. This year at SBL, things were wide open, both literally and figuratively.

In the past, our booth has been laid out in a straight line: thirty feet wide but only ten feet deep. It's hard to imagine a triple-booth feeling cramped, but with all the activity, the booth has always been crowded. This year we decided to experiment with a twenty by twenty foot square booth at the end of an aisle, and it really opened things up. This new arrangement gave us plenty of room for demos, sales, installations, and the who's who of biblical scholarship which annually stops by to chat and see what's new.

The booth was staffed with three people handling sales and no less than eight doing demos. I knew from previous shows that we needed the three sales stations, but I wondered if having eight people doing demos would be overkill. It wasn't. Even though overall traffic in the exhibit hall seemed to be down from last year, we were continually busy in the Accordance booth.

All the activity in the booth helped to attract attention from those walking by. So did the four 30-inch Apple Cinema Displays we had. These were graciously provided to us by Apple under an equipment loan program for developers. Apple knows that Accordance helps sells Macs, so they generously made us look good, and we made every effort to make Apple look good.

The success of this year's shows was driven by a host of new products which were being unveiled for the first time. The biggest of these was the Dead Sea Scrolls Biblical Manuscripts, which we've been working on for several years. I'll feature some of the other new releases in upcoming blog posts. In the meantime, enjoy a safe, happy, and only mildly gluttonous Thanksgiving.





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