I think it is more a sign of what people are really looking for in a print Bible - one that is easy to read without a lot of distractions. It uses book paper not the tissue paper found in most print Bibles.The Bible was made to be read: all of it.
This version of the ASV has been "lightly edited" - removal of thee and thou, etc. mostly.
The complete article from the Bibliotheca website clarifies the goal of the project. He isn't spending $37,000 on one Bible but is producing print Bibles for interested parties who prepay at different levels of participation. A complete version of the OT & NT is $75. That seems a very reasonable amount to pay for a Bible that is designed with the reader in mind.
As you might guess I still use print Bibles quite a bit. The physical form of the book still has great value to me. But I have not jumped on board with the Biblitheca project as of this time.