Feb 11, 2010 David Lang

Why We Are Not at MacWorld Expo This Year

We began exhibiting Accordance Bible Software at MacWorld Expo in New York way back in the summer of 1998. We've been to every expo since then both in New York and San Francisco. The only expos we missed were the two summer shows held in Boston after Apple announced it would not participate in a Boston Expo. Our decision not to exhibit at those shows proved to be the right one. Without Apple, the summer Expo died out quickly, leaving only the winter Expo in San Francisco.

Last year, Apple announced that it would no longer participate in the San Francisco Expo, and once again, we saw no point in exhibiting at an Apple-less MacWorld. The show sponsors are bravely trying to carry on, but I fear the winter Expo is destined to die as quickly as the summer show did.

If you're one of the many users who sought out the Accordance booth each year at MacWorld, we hope you'll understand why we chose to stay home this year. We'd prefer to remember MacWorld in its heyday, and don't have the heart to watch it become a shadow of its former self. To read some reflections about past MacWorld Expos, check out Reminiscing About MacWorld and Most Memorable MacWorld Moments. Also, we're not forgetting our friends in the Bay area. I'll be teaching a free Accordance training seminar in Cupertino on March 25, and hope to see many MacWorld regulars there.

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Archived Comments


February 12, 2010 12:27 AM

Sounds like you are helping to fulfil the self-fulfilling prophesy.

David Lang

February 12, 2010 9:30 AM

Jim, that may be, but if you read the posts from last year I referenced, you'll see that MacWorld has been losing its punch for years now. It has become much more a local show than in years past, and the exhibit hall has become much more focused on iPod accessories than on Mac software. So self-fulfilling prophecy or no, the writing has been on the wall for a while. At least give us credit for lasting longer than Adobe. They went from show centerpiece to no show last year. If they won't come to MacWorld, I don't think our presence will be enough to save it! :-)

Dr. J

February 12, 2010 9:53 AM

David, I can't tell you how disappointed I am that this happened right after I joined the Accordance team. The MacWorld Expo has been the Holy Grail for Mac users like me for a long time. Here I thought I was going to get to go—and have Accordance foot the bill for my my trip!

David Lang

February 12, 2010 1:37 PM

Dr. J: victim of cruel fate. :-)


February 15, 2010 3:48 PM


Interesting take _after_ the show.

David Lang

February 15, 2010 11:20 PM

Jon, that is indeed an interesting and encouraging take on MacWorld, and I appreciate the link. The author suspects that many negative articles were written in advance of MacWorld Expo and he implies that their authors were unable to see anything other than what they expected to see. Ironically, he admits that he wrote his own positive summary of MacWorld Expo ahead of time, and sure enough, he does not appear to have seen anything other than what he expected (or hoped) to see.

If we think an Apple-less MacWorld Expo really can be successful, we'll certainly consider exhibiting once again. At this point, we've read mixed reviews and anecdotal evidence which is largely inconclusive. Still, the fact that it hasn't been all doom and gloom is a hopeful sign.

R. Mansfield

February 19, 2010 9:17 AM

The Feb 16 edition of the MacBreak Weekly podcast as a good roundtable discussion on the health of MacWorld following this year's event without Apple (and Accordance!). 

It's a good discussion because there are different perspectives as to whether or not it seemed successful. Folks at Oak Tree might want to listen in order to consider whether or not to attend next year's event (assuming there is an event next year).