Why We Are Not at MacWorld Expo This Year
We began exhibiting Accordance Bible Software at MacWorld Expo in New York way back in the summer of 1998. We've been to every expo since then both in New York and San Francisco. The only expos we missed were the two summer shows held in Boston after Apple announced it would not participate in a Boston Expo. Our decision not to exhibit at those shows proved to be the right one. Without Apple, the summer Expo died out quickly, leaving only the winter Expo in San Francisco.
Last year, Apple announced that it would no longer participate in the San Francisco Expo, and once again, we saw no point in exhibiting at an Apple-less MacWorld. The show sponsors are bravely trying to carry on, but I fear the winter Expo is destined to die as quickly as the summer show did.
If you're one of the many users who sought out the Accordance booth each year at MacWorld, we hope you'll understand why we chose to stay home this year. We'd prefer to remember MacWorld in its heyday, and don't have the heart to watch it become a shadow of its former self. To read some reflections about past MacWorld Expos, check out Reminiscing About MacWorld and Most Memorable MacWorld Moments. Also, we're not forgetting our friends in the Bay area. I'll be teaching a free Accordance training seminar in Cupertino on March 25, and hope to see many MacWorld regulars there.