Sometimes I wonder about how Accordance is really perceived by people. For example, I occasionally read reviews by PC-oriented writers who seem to communicate that Windows brand X is best if you want a large library of stuff, Windows brand Y is best for original language work, and, oh yeah, Accordance is the software to get if you're on a Mac. While I appreciate the fact that they're recommending Accordance to Mac users, such reviews fail to communicate that Accordance offers an enormous library of material, including a fair amount not available for Windows brand X, or that Accordance is arguably better for original language work than Windows brand Y. Is it easier for such reviewers to categorize Accordance as the software to get if you have a Mac than it is for them to conceive that Accordance might just rival or even surpass the best-in-category programs available for Windows?
Likewise, I wonder if our own users have a complete grasp of what Accordance can do or whom it can benefit. Do our scholarly users sometimes fail to recommend Accordance to "laypeople" because they think of Accordance as a specialized tool for the study of Greek and Hebrew, rather than as an all-purpose Bible study program? Do our "lay" users have any idea how powerful Accordance is and how much it can benefit the pastors and scholars they know?
Each year I demonstrate Accordance at the annual conferences of the Evangelical Theological Society and Society of Biblical Literature, as well as at MacWorld San Francisco. The audiences could not be more different. The scholars at ETS/SBL want cutting-edge tools for serious research, while most of those at MacWorld just want some basic Bible study tools with a true Mac interface. At ETS/SBL I spend my time demonstrating complex Greek and Hebrew searches, while at MacWorld I'm showing off English Bible texts with Key numbers and graphical tools like the Atlas and Timeline. Yet at both conferences I'm seeing jaws drop open in amazement and eyes light up with excitement.
In short, it's easy to show users of every stripe how Accordance can meet their needs and make their study of the Bible easier. But I wonder if some users get so focused on what Accordance does for them that they fail to see what it can do for others.
When you recommend Accordance to others, how do you communicate what Accordance is? Do you say it's the "Best Bible Software for Mac"? The "Best Bible Software for any platform"? The "Best Bible Software for in depth study"? The "Best Bible Software for this or that specific purpose"? It's hard enough for us to communicate everything Accordance is and does. How do you do it?