Last week I discussed how we've tried to communicate the essence of what Accordance is with the slogan: The power you need. The interface you expect. The choices you want.
While I think that describes Accordance pretty well, today I ran across a description of Accordance which tops anything we've ever come up with. In terms of its brevity, its dramatic force, and its tendency to stick in your memory, this little bit of Accordance evangelism deserves some kind of marketing award.
In response to blogger Adrian Warnock's admission that he is switching to the Mac, several Accordance users (including myself) wrote in to encourage him to give Accordance a try. Every one of us did an admirable job of touting Accordance's advantages, but it was Rick Mansfield who said it best:
a Mac without Accordance... well, that's like a human without a soul
Genius, Rick. Sheer genius. :-)