I would have to respectfully disagree with the assessment that the ad is misleading. Unless there's an ad I haven't seen, both the email and the web advertising are quite specific.
From the email:
Not surprisingly, this highly-desired set, with a print value of $2,299, seldom goes on sale. Through a special, limited-time arrangement with the publisher, we are pleased to bring you the 58-volume Word Biblical Commentary set for just $299 - that's an incredible 50% savings off our regular low price! (emphasis added)
On the web:
Consider that if you purchased the entire Word Biblical Commentary series in print, you would spend well over $2,000. This makes the normal price of $599 for the Accordance version a bargain year round. However, right now, the entire set can be obtained for the incredibly low price of $299. (emphasis added)
As someone who does a bit of advertising, it can be difficult to reach a level of clarity where everyone understands exactly what you meant to say, but this is really quite good. The print, regular Accordance, and sale Accordance information is highlighted clearly. The only way I can see that the email could have been more clear would be to explicitly mention the $599 regular Accordance price, but given the limited space in the email layout, the text is clear enough.
Perfect? No. Misleading? No. Clear and honest with all the necessary information? Yes.
Edited by Mike Thigpen, 16 July 2014 - 01:27 PM.