So, how does it feel to use Accordance 12? Watch https://vimeo.com/189265691

2-minute Accordance 12 promotional video released
#1
Posted 04 November 2016 - 02:45 PM
Director of Marketing & Communications
Accordance Bible Software | OakTree Software, Inc.
#2
Posted 04 November 2016 - 03:20 PM
This video ticks all of the boxes needed to make an advertisement for an apple product or application:
- electronic marimba or Glockenspiel music
- pictures of young people using the product
- professional voiceover
I especially loved the cup of coffee for the guy using the iMac, it may as well have been me on the video. Anyway, I am thoroughly enjoying Accordance 12, thanks you guys!
Edited by Ιακοβ, 04 November 2016 - 03:22 PM.
- Solly likes this
- 15pt font size for reading text (bible, journal articles, commentaries, etc...)
- Improved searching for Journal articles. (So we can search for journal article by verse + english text)
- Display Journal titles in journal search results. (Imagine a google search where you saw the page text but no headings?)
- Improved greek text search—i.e. allow searching of all greek text the same way you would search LXX+NT, i.e. LXX+NT+ApocFathers+etc...
- Phrase (sympathetic) highlighting.
#3
Posted 04 November 2016 - 04:24 PM
I enjoyed the video and there were several older people in there... I cannot be certain of the exact demographics of users but would bet there are plenty of younger ones.
Dan
- Daniel Saunders likes this
#4
Posted 04 November 2016 - 04:39 PM
Young or otherwise I think the guy at the 55 second mark has a nose piercing, which he removed for the filming. Radical!
- Ιακοβ likes this
#5
Posted 04 November 2016 - 04:46 PM
Very cool... my first thought was it was a pot mark of some sort but I think you are right it appears to be a pricing hole.... I am so boring I just have one earring that when there is just a celtic trinitarian knott.
-Dan
#6
Posted 04 November 2016 - 04:53 PM
Well it's not so much the young people itself, but more creating the picture of the range of people in a range of uses. Achieving the desired effect of drawing a person into imagining themselves using it—seeing how the product might work in their day to day life if they buy it. Long story short, very well made (even if personally I am so over Marimba/Glockenspiel backing tracks)
Edited by Ιακοβ, 04 November 2016 - 04:54 PM.
- 15pt font size for reading text (bible, journal articles, commentaries, etc...)
- Improved searching for Journal articles. (So we can search for journal article by verse + english text)
- Display Journal titles in journal search results. (Imagine a google search where you saw the page text but no headings?)
- Improved greek text search—i.e. allow searching of all greek text the same way you would search LXX+NT, i.e. LXX+NT+ApocFathers+etc...
- Phrase (sympathetic) highlighting.
#7
Posted 04 November 2016 - 04:56 PM
Young or otherwise I think the guy at the 55 second mark has a nose piercing, which he removed for the filming. Radical!
I have a hunch the main target audience will connect better with someone who does not have a nose piercing.
- Alistair likes this
- 15pt font size for reading text (bible, journal articles, commentaries, etc...)
- Improved searching for Journal articles. (So we can search for journal article by verse + english text)
- Display Journal titles in journal search results. (Imagine a google search where you saw the page text but no headings?)
- Improved greek text search—i.e. allow searching of all greek text the same way you would search LXX+NT, i.e. LXX+NT+ApocFathers+etc...
- Phrase (sympathetic) highlighting.
#8
Posted 04 November 2016 - 05:03 PM
Did anyone see the clip of the person holding the iPad and opening Accordance using mind control? Didn't touch the screen once!
Jump to 01:34.
Edited by Alistair, 04 November 2016 - 05:04 PM.
- Ιακοβ likes this
#9
Posted 04 November 2016 - 05:11 PM
I did run into online a CoE priest who had tongue, ear and eyebrow piercings but that was back in 2012 today he appear to be free of them.... but I suspect that many uses would be less than happy to see much metal on their minister be it man or woman.
-Dan
Edited by Dan Francis, 04 November 2016 - 05:12 PM.
- Alistair likes this
#10
Posted 04 November 2016 - 06:17 PM
Unless you belong to one of those new fancy fandangled churches rely in part on the pastor being "super hip" in an attempt to break down a perceived generational gap and any other preconceived notions that the youth of today feel that would prevent them from stepping foot in a church building
- 15pt font size for reading text (bible, journal articles, commentaries, etc...)
- Improved searching for Journal articles. (So we can search for journal article by verse + english text)
- Display Journal titles in journal search results. (Imagine a google search where you saw the page text but no headings?)
- Improved greek text search—i.e. allow searching of all greek text the same way you would search LXX+NT, i.e. LXX+NT+ApocFathers+etc...
- Phrase (sympathetic) highlighting.
Also tagged with one or more of these keywords: Accordance 12, Accordance XII, video
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