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2-minute Accordance 12 promotional video released

Accordance 12 Accordance XII video

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#1 David Sanford

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Posted 04 November 2016 - 02:45 PM

So, how does it feel to use Accordance 12? Watch https://vimeo.com/189265691


Dave Sanford
Director of Marketing & Communications
Accordance Bible Software | OakTree Software, Inc.

#2 Ιακοβ

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Posted 04 November 2016 - 03:20 PM

This video ticks all of the boxes needed to make an advertisement for an apple product or application:

 

 - electronic marimba or Glockenspiel music

 - pictures of young people using the product

 - professional voiceover

 

I especially loved the cup of coffee for the guy using the iMac, it may as well have been me on the video. :D Anyway, I am thoroughly enjoying Accordance 12, thanks you guys!


Edited by Ιακοβ, 04 November 2016 - 03:22 PM.

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My top 5 feature requests:
  1. 15pt font size for reading text (bible, journal articles, commentaries, etc...)
  2. Improved searching for Journal articles. (So we can search for journal article by verse + english text)
  3. Display Journal titles in journal search results. (Imagine a google search where you saw the page text but no headings?)
  4. Improved greek text search—i.e. allow searching of all greek text the same way you would search LXX+NT, i.e. LXX+NT+ApocFathers+etc...
  5. Phrase (sympathetic) highlighting.

#3 Daniel Francis

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Posted 04 November 2016 - 04:24 PM

I enjoyed the video and there were several older people in there... I cannot be certain of the exact demographics of users but would bet there are plenty of younger ones. 

 

Dan


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#4 Alistair

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Posted 04 November 2016 - 04:39 PM

Young or otherwise I think the guy at the 55 second mark has a nose piercing, which he removed for the filming. Radical!


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#5 Daniel Francis

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Posted 04 November 2016 - 04:46 PM

Very cool... my first thought was it was a pot mark of some sort but I think you are right it appears to be a pricing hole.... I am so boring I just have one earring  that when there is just a celtic trinitarian knott.

 

-Dan



#6 Ιακοβ

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Posted 04 November 2016 - 04:53 PM

Well it's not so much the young people itself, but more creating the picture of the range of people in a range of uses. Achieving the desired effect of drawing a person into imagining themselves using it—seeing how the product might work in their day to day life if they buy it. Long story short, very well made (even if personally I am so over Marimba/Glockenspiel backing tracks)


Edited by Ιακοβ, 04 November 2016 - 04:54 PM.

My top 5 feature requests:
  1. 15pt font size for reading text (bible, journal articles, commentaries, etc...)
  2. Improved searching for Journal articles. (So we can search for journal article by verse + english text)
  3. Display Journal titles in journal search results. (Imagine a google search where you saw the page text but no headings?)
  4. Improved greek text search—i.e. allow searching of all greek text the same way you would search LXX+NT, i.e. LXX+NT+ApocFathers+etc...
  5. Phrase (sympathetic) highlighting.

#7 Ιακοβ

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Posted 04 November 2016 - 04:56 PM

Young or otherwise I think the guy at the 55 second mark has a nose piercing, which he removed for the filming. Radical!

 

I have a hunch the main target audience will connect better with someone who does not have a nose piercing. :D


  • Alistair likes this
My top 5 feature requests:
  1. 15pt font size for reading text (bible, journal articles, commentaries, etc...)
  2. Improved searching for Journal articles. (So we can search for journal article by verse + english text)
  3. Display Journal titles in journal search results. (Imagine a google search where you saw the page text but no headings?)
  4. Improved greek text search—i.e. allow searching of all greek text the same way you would search LXX+NT, i.e. LXX+NT+ApocFathers+etc...
  5. Phrase (sympathetic) highlighting.

#8 Alistair

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Posted 04 November 2016 - 05:03 PM

Did anyone see the clip of the person holding the iPad and opening Accordance using mind control? Didn't touch the screen once!

 

Jump to 01:34. :)


Edited by Alistair, 04 November 2016 - 05:04 PM.

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#9 Daniel Francis

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Posted 04 November 2016 - 05:11 PM

I did run into online a CoE priest who had  tongue, ear and eyebrow piercings but that was back in 2012 today he appear to be free of them.... but I suspect that many uses would be less than happy to see much metal on their minister be it man or woman.

 

-Dan


Edited by Dan Francis, 04 November 2016 - 05:12 PM.

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#10 Ιακοβ

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Posted 04 November 2016 - 06:17 PM

Unless you belong to one of those new fancy fandangled churches rely in part on the pastor being "super hip" in an attempt to break down a perceived generational gap and any other preconceived notions that the youth of today feel that would prevent them from stepping foot in a church building :D


My top 5 feature requests:
  1. 15pt font size for reading text (bible, journal articles, commentaries, etc...)
  2. Improved searching for Journal articles. (So we can search for journal article by verse + english text)
  3. Display Journal titles in journal search results. (Imagine a google search where you saw the page text but no headings?)
  4. Improved greek text search—i.e. allow searching of all greek text the same way you would search LXX+NT, i.e. LXX+NT+ApocFathers+etc...
  5. Phrase (sympathetic) highlighting.





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