I have been involved in work with computers since the mid 1960's as tools related to my primary area of study and later my profession. Though I have taken programming courses and worked with system administration and programming a bit in connection to my work, I am a computer and software user, and really apply the lens of a consumer to my computer experiences.
In the world of Bible study tools I have experienced the transition from books to the current digital tools and I have sampled many offerings over the last five decades. Too many times those experiences have involved companies that offer much and disappoint greatly. For over twenty-five years I worked extensively with a well recognized company in the Bible software industry, but I became soured towards that company by their marketing approach, pricing, software, and resource decisions.
I have observed changes made to the Accordance website, and they please me. Marketing and advertising are very difficult tasks, because the tastes and needs of the audience are so varied. I hope other Accordance users enjoy the wit and humor employed in the graphics and titles announcing the weekly special offerings as much as I do. As I have stated in the forums, I look forward to Tuesday just to see what the new offerings will be and how they will be presented.
Not only does OakTree treat the difficult task of promotions in a most excellent way, the company also provides support and training truly geared to the needs of the individual user of the software and resources. Another facet is the true helpfulness and gentle approach of the sales staff (no calls pestering a person to buy, buy, buy). A final part of the customer facing side of OakTree is technical support, which mirrors the knowledge, helpfulness, and patience of the sales staff.
This has been my attempt to explain why I am a very happy Accordance customer, and why I promote Accordance products. Operating a business is not an easy task—kudos for a job well done!